abcMD

Talk to an Ontario doctor from anywhere.

abcMD is a virtual healthcare clinic covered by OHIP. When the pandemic hit, doctors offices were flooded and going to visit a clinic became a dangerous situation for a lot of vulnerable people. We worked with the abcMD team to put together a brand that reflected trust, compassion and accessibility.

Industry:
Healthcare

Location:
Ontario, Canada

Services:
Brand Strategy
Brand Design
Brand illustrations by:
San Trieu
Web Design
Web Development
Marketing
Social Media

The doctors at abcMD all work online which means their patients also get the healthcare they need right at their fingertips, from the comfort of their own homes. This also means that we needed to build a brand that was trustworthy right from the get-go.

Virtual healthcare is convenient, but at the time of this project, it was a totally new approach to medical care. As such, we needed to make sure patients felt safe, secure, and trusting in the doctors on the other end of the phone or screen.

We used welcoming and friendly illustrations to build brand awareness and bring elements of compassion into the entire brand identity.